To begin with, it is important to know that the corporate identity, just as individuals’ personality, is the image with which your company can be identified. A company’s corporate identity is the group of attributes and values a company has: its “personality”, its reason of being, its spirit and soul. The image reflected by the “company’s personality” will make the company identifiable and different from the rest and it will also determine its importance in the business world.

Corporate identity is the group of pieces, aspects, ideas, methods and techniques that your brand needs to be identifiable. Your company’s corporate identity can be formed by many of the pieces that form a communicational style: logo, letterhead, business cards, envelope, folder, inserts, etc.

A corporate identity program is a system of signs that involves a combination code and criteria that, together, are the structure of the identity. This means that it is necessary to form a precise regulation for the program to be inserted in the...

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Before starting with the design process of a company’s corporate identity, there are some points to take into consideration:

The way in which the design and the outer aesthetic can improve the functions and provisions; we must create a design as beautiful and ergonomic as possible.

The fact that the organization or company’s growth in the market must be natural and not forced.

The attainment of the image which is immediately transferred to the product; the product itself has its own image which is classified into determined groups in the consumer society.

Those companies or organizations that can be differentiated from their competitions are more likely to succeed. In the case of some companies, its success depends on the services offered; in others the brand; and in other cases, the logo or corporate colors. But the difference should lie in every communicational aspect...

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